Q BUSINESS MODEL GENERATION EXERCISE 1 INSTRUCTIONS In the first 3 chapters of the Business Model Generation (Osterwalder and Pigneur) book, the authors describe and analyze the canvas, patterns, and design of successful business models. After carefully reading and understanding these chapters, answer these research questions: • RQ1 What is a Business Model? At least 2 paragraphs. • RQ2 According to the Business Model Generation and/or Strategic Management Concepts and Cases literature, what is a business model? (Discuss/analyze well beyond a definition). You will need at least 2 scholarly articles and subsequent write-up. • RQ3 What role do value propositions perform in successful business models? This must be at least 2 paragraphs. • RQ4 How does “Brainstorming New Business Models” by answering the “What If” questions impact successful businesses? This must be at least 2 paragraphs. Deliverables: • This assignment must be in a business professional format with a cover page in current APA format and must contain at least 600–800 words. This assignment must also include current APA citations and references. • You must post the final draft of this assignment in Blackboard using the SafeAssign link provided. Before submitting your final draft, check for any plagiarism issues with the SafeAssign Draft link provided. NOTE: All SafeAssign scores must be less than 28%. Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 4.