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– Nelson Mandela

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Q Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumer’s trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?

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There is some truth in saying that I am loyal to certain brands when it comes to shoes and fitness attires. I prefer wearing Nike and Reebok when there is some amount of doubt regarding the quality issues. There is also some amount of the trust in these brands and I feel that there is nothing that can stop customers from having the different types of the pleasures from consuming the various brands. There is some amount of the truth in the phrase brand loyalty. There are certain brands which really take care of the different types of the issues that are there in the different types of the aspects and also the brands try to put themselves in certain places so that there is nothing that can save themselves from the different types of the competitions.