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Assignment_Wk2

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Q Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.

Q 2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization's mission.3. Find an international version of an advertisement for one of the products.4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?

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There are different types of advertisements and it is also true that there have been a number of the issues in the different fields and also there are different varieties of advertisements. The hierarchy of needs as described Maslow consists of the self-actualization part on the top and there are esteem, belonging, safety and physiological in the top to bottom order. Thus it can be said that there are different aspects of human realisation that has been mention by Maslow. The advertisements that I had liked very much are: the coca cola advertisement of sharing and the Doritos advertisement of 2016 super bowl.