Q (a) Organic growth in revenues has come through adding stores around the globe and entering new countries. Discuss the pros and cons of two other appropriate methods of growth (e.g. partnerships, licensing, franchising, etc.) for IKEA as discussed in Chapter 13 . (8 points) (b) Use IKEA as an example of how you feel that Michael Porter’s Five Forces helps this organization to develop an overall global strategy. (7 points) Typical answer should be 200 to 300 words for each part (a and b)
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