1. There is no option to deny that all players get the commercial recognition even after getting a high rate of success in their fields. Players are selected for commercials mainly to attract the buyers. Therefore, the brands to be on the safe side, select the players who are already in the limelight and who are much talked about. For that particular reason, the brands often sponsor popular players and popular teams. It is a complain that brands often do not invest on the players who are least famous and one valid reason behind this the management of the company wants to make their brand image stronger than before and select previously acclaimed players. For the players who are getting successful in the Olympics, they can be given the information that they will have brand endorsement after winning some other matches. The brands will definitely sponsor them after they become more popular in their filed. Medal-winning players will get the sponsorship once they have the popularity. People have to know these players first. Actually, the target of the brands to endorse the players is to get a number of customers. These are done intentionally to attract customers. These players definitely struggle to be popular and at the initial stage, they should focus on their game. The star players like Cristiano Ronaldo or Lionel Messi have not got the sponsors at the initial stage. They had to be popular through their game first. Until they get popular for their playing tactics, the brands will not be able to trust the players.