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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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4-2 Flowchart

4-2 Flowchart

Q Overview In Milestone One, you recommended an innovation option (incremental or discontinuous) to the organization from the course scenario. Now that senior management of the company has approved your recommendation, your task is to find an efficient process for your cross-functional team to follow during the development of your innovation. Remember that your perspective is still that of a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. You and your team are considering using Cooper’s stage-gate process for new product development. This is a standard process that shows the journey of an idea from conceptualization to the market. You will create a detailed flowchart to share with your cross-functional team on one possible process for implementing the innovation recommendation you have made. Prompt Create a PowerPoint presentation with the following requirements, including a detailed flowchart. Ensure the presentation is useful in helping your team understand the stage-gate process. Your presentation should include the following: 1. Describe the major elements of the stage-gate process (1–2 slides). • How many stages are in the process? • What is the purpose of each stage? 2. Create a stage-gate process flowchart (1 slide) using proper shapes for each step in your flowchart. • In the flowchart or speaker notes, list an example of an activity at each stage. • In the flowchart or speaker notes, list a decision criterion at each stage using the company. Some examples of decision criteria include: i. Filter ideas to the preliminary investigation ii. Filter projects to business opportunities iii. Filter projects to product or process development iv. Filter products to limited launch v. Filter products to international marketing 3. Discuss the implications of using the stage-gate process (1–2 slides). • When is the use of the stage-gate process appropriate? • How could the stage-gate process slow down innovation? • Is the stage-gate process more conducive to an incremental or discontinuous innovation? Guidelines for Submission Using PowerPoint, create a presentation that is 3 to 5 slides with detailed speaker notes that highlight the important points you want to emphasize to your team. If references are included, they should be cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.

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The team discovers the situation or project at Stage 0 of the Phase Gate Process. This Stage entails the research activities required to comprehend the case using clear ideas and accurate information. The problem is clearly stated by the team. During this stage, the team attempts to determine whether the idea is viable and has a market opportunity. Once an idea has been formed and a clear vision of the solution has been established, the team works to develop a product definition and analysis, a business case, a project plan, and a feasibility review. The team puts the plan developed during the preceding stages into action by creating a product prototype. The prototype is tested at this stage, and feedback is gathered to improve the prototype. Team testing for problems and issues in the product is part of the testing. Once the product has passed all of the stages, it advances to the launch stage, where it is introduced to the market using a marketing strategy.