Q MKT 555 Engagement Activities Guidelines and Rubric Overview: In Modules Two, Four, Six, and Eight, you will complete a short list of tasks that will expand your social media presence. You will complete the same four steps in each module, but the focus will be on different social media entities or topics. Prompt: To complete each assignment, perform the following four tasks: 1. Find and Follow: Find three interesting marketing people on Twitter with accounts related to the ideas, concepts, and terms from the module readings and follow them. 2. Retweet: Retweet one of the posts from a marketing professional that you found interesting. Add text to your tweet; do not simply retweet without text. (Use the #snhusmm hashtag.) 3. Schedule a Tweet: Post a tweet with a link to a marketing article, video, or blog related to any of the SM ideas or concepts trending right now. (Use Hootsuite to schedule your tweet.) Check the Shapiro Library Social Media Marketing Research Guide when researching topics. Include the #snhusmm tag and any other relevant hashtags in your tweet. 4. Quotable Quote: Create a Canva post for a quotable quote from one of the readings in this module. Post it to Twitter. Include the #snhusmm tag and any other relevant hashtags in your tweet. Rubric Guidelines for Submission: Submit a Microsoft Word document with the following as proof of your accomplishments: The Twitter handles of the three marketing people you followed (Include a brief description of each and a justification for your choices—why you chose them, what concepts they provide that align to course content, what new ideas they are offering, etc.) A screenshot of your chosen retweet for the week A screenshot of your scheduled tweet on Hootsuite A screenshot of your quotable-quote tweet on Twitter Critical Element Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Find and Follow Meets “Proficient” criteria and Utilizes Twitter to identify and Utilizes Twitter to identify and Does not identify three 25 shows keen insight into choice follow three marketing people follow three marketing people, marketing people related to of thought leaders and related to the ideas, concepts, but does not correctly justify the ideas, concepts, and terms justification for choices and terms from the readings in how choices are related to the from the readings in the the associated module, ideas, concepts, and terms from associated module including justification of the readings in the associated choices module Retweet Meets “Proficient” criteria, and Engages via at least one Engages via one retweet of a Does not engage via at least 20 guiding verbiage shows retweet of a marketing pro’s marketing pro’s posts, but does one retweet of a marketing nuanced understanding of best posts, including guiding not include guiding verbiage pro’s posts practices, including relevant verbiage and course hashtag and/or course hashtag industry hashtags Schedule a Tweet Meets “Proficient” criteria, and Utilizes Hootsuite to schedule a Utilizes Hootsuite to schedule a Does not utilize Hootsuite to 25 tweet shows nuanced Tweet with a link to a Tweet with a link to a marketing schedule a Tweet understanding of best marketing article, video, or article, video, or blog, but the practices, including other blog related to any of the link is not related to any of the relevant industry hashtags ideas, concepts, and terms ideas, concepts, and terms from from the readings in the the readings in the module, or module, and scheduled tweet the scheduled tweet does not includes guiding verbiage and include guiding verbiage and/or course hashtag course hashtag Quotable Quote Meets “Proficient” criteria, and Uses Canva to create and post Uses Canva to create and post a Does not create and post a 25 tweet shows keen insight into a visual quote from one of the visual quote from one of the visual quote from one the quotable content and best readings in the associated readings in the associated readings in the associated practices, including other module to Twitter, and tweet module to Twitter, but tweet module to Twitter relevant industry hashtags includes guiding verbiage and does not include guiding verbiage the course hashtag and/or the course hashtag Writing Posts are easily understood, Posts are easily understood, Posts are understandable but Posts are not understandable 5 (Mechanics) clear, and concise, with no with few errors contain a number of errors errors Total 100%