Different cultures make other ethnic groups "the other" because they want to feel superior to the other group. They make "the other" group's culture, religion, and characteristics look foreign, weird, and almost wrong in a way, all because it's something that they do not understand. Let's say there is an American man and a Hijab woman walking down the street and the man thinks the woman is "weird" or would not be someone he would date because of doesn't understand her way of living neither does he want to try to understand it.