Q Instructions Read the following articles regarding Netflix’s involvement with metrics and how it has driven its marketing strategy. Reflect on what surprised you most from reading these articles. How do you feel about Netflix using analytics to provide a unique viewing experience based on customer analytics? How Netflix Measures You to Maximize Their Revenue & How It Can Help Your Business (Links to an external site.) How Netflix Uses Analytics to Select Movies, Create Content, and Make Multimillion Dollar Decisions (Links to an external site.) How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching
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