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The chosen company is McDonald’s and the landing page of this company is suitable. From the Google ad, the landing page that cam for McDonald’s provide a detailed offer available for this month and for next month. Landing Page Criteria ? Matching call-to-action ? Builds trust with professional design and well written copy. ? Landing page has only one function ? Uses eye catching graphics ? Landing page content is simple ? Uses functional forms ? Uses short forms ? The form is above the website fold ? The forms asks simple questions ? Provides a clear privacy policy