Face validity, to put in simple terms, checks that if a particular measure is actually measuring what it is supposed to measure. Organizations must include face validity while doing a validation study because it gives a better clarity. It gives an impression of honesty and transparency on the part of the organization. In many cases the face validity is also known as logical validity. Face validity is not the strongest form of validity but it is used in the elimination process of incompetent research. Face validity is better understood when we try to link its meaning with “face value”. Face validity does not include many forms of objective measurement.