The biggest advantages of trade promotions are that it allows the organizations for differentiating all of their existing products from the competitor companies. Otherwise, due to the strong level of competition and a provided number of retailers an organization has to work hard. Another great advantage is alternative marketing that involves newspaper, radio, billboards, and magazines for different kind of market. It also helps to build the brand awareness among the potential consumers, can reach the target audience, and to concentrate on the needs versus demand in the market.