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Final Exam_Marketing

Final Exam_Marketing

Q Anika plans to purchase a Janome embroidery machine. The retail price for the Janome 12 model is $10,000 plus $500 for lifetime maintenance and $1,500 per year (for five years) in operating expenses. The Janome 15 model retails for $12,000 and has the same lifetime maintenance fee. However, the Janome 15 model increases productivity by $500 annually and reduces operating expenses by $500 per year for five years. Assuming a five-year horizon, what is the economic savings (customer inducement) for purchasing the Janome 15 model? (Show all work to receive full credit)Question 2 - Which thinking style would be more prone to be affected by the country or origin effect and why (explain the reasoning)? Question 3 Using an example of your choice, explain how the Elaboration Likelihood Model (ELM) works. Also, explain when it would be more effective to use each of the routes. Question 4 Using an example of your choice, discuss the pros and cons of repositioning. Question 5 Explain how the Kano Model can be used when entering into an emerging market from an advanced market

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As per the question given wherein Anika plans to purchase a Janome embroidery machine and by taking all the situation and valuations given, the economic savings (customer inducement) for purchasing the Janome 15 model will be $3,000. The calculation and method followed to reach the answer is shown below: