The world as a whole has experienced drastic changes with the arrival of new technological advancements and innovations. The advertising medium too has had an effect on it and has changed a lot from what it used to be a few years back. The advent of digital marketing has bought a whole new dimension in the marketing world. The emergence of these new advertising mediums has also lead to the television to be evolved too. The extensive reach that television enjoys is still unmatched even though the digital mediums are growing in leaps and bound.