Q • Read chapter 8 of your text and the Marketing Research in Action at the end of the chapter (exhibits' 8.7 and 8.8), then answer the following questions. o Based on the research objectives, does the self-administered questionnaire, in its current form, correctly illustrate sound questionnaire design principles? Please explain why or why not. o Overall, is the current survey design able to capture the required data needed to address all the stated research objectives, and other concerns that you personally want to have for this study to provide the information that will help this firm? Why or why not? If changes are needed, how would you change the survey's design? Please be specific and detailed about the general and specific areas of the survey, and survey statements, that you suggest. Remember, too, that this survey is in the primary research section. A primary research survey may be different than it if it is used for exploratory research. o Should other sections, or individual survey statements be added to this survey that meet other research objectives that you believe are important? If so, specifically what, and why? I personally believe that: if information is important to this firm, (and your career), I would rather have the survey be somewhat long-- and capture relevant information. Much can be done to make the survey more interesting, through interesting directions and other approaches. I want your survey to show that you have the ability to "think" and help the firm with its own strategic plans! In other words, do not feel uncomfortable about suggesting a survey that is moderately larger. o Evaluate the "screener" used to qualify the respondents. Are there any changes needed? Why or why not?