Q "Was the approach Bonnier chose to establish a centralized R&D department and to change its innovation practices a sound business decision? What made this decision highly risky? But then, we should try to incorporate some of the lessons from this week’s chapters like: • what were Bonnier’scode competencies? • how did they chose to leverage them? • did the way they decided what innovation projects to pursue match the best practices approach outlined in the textbook? Finally, I would ask you would you have done anything different or approached things in a fundamentally different way?
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