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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Bonnier DQ

Bonnier DQ

Q "Was the approach Bonnier chose to establish a centralized R&D department and to change its innovation practices a sound business decision? What made this decision highly risky? But then, we should try to incorporate some of the lessons from this week’s chapters like: • what were Bonnier’scode competencies? • how did they chose to leverage them? • did the way they decided what innovation projects to pursue match the best practices approach outlined in the textbook? Finally, I would ask you would you have done anything different or approached things in a fundamentally different way?

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Bonnier being an American magazine publisher under the Bonnier group of Sweden published more than forty special-interest magazines. They kept their research on-going with infusing more technical research and innovation. Jonas as a CEO, kept their objective straight